News and Insights for Growing Your Agency

Sep 09, 2021

A quick guide to creating efficient advertising online

Unfortunately, there is no one-solution-fits-all when it comes to creating efficient campaigns for online advertising. It depends greatly on the type of online ad you are creating, which platform you are using, your goals and your budget. Although, there are some general factors to consider before embarking on your digital ad adventure. Keep reading this post to learn more about what it takes to create an efficient digital ad that smashes your goals.

Feb 24, 2021

SEO site audit: What do you need to know?

Optimising your site is a crucial step in any marketing strategy. Ensuring that your site is in keeping with your brand and does not deter visitors are the basics. But optimising your site to become the best it can possibly be is taking things a step further. Using a SEO site audit can elevate your site and optimise it to become even better. Keep reading to find out more about SEO site audits and how you can use them to reach your goals.

Jan 12, 2021

SEO analytics: Measuring the success of your SEO

Measuring your SEO analytics is the best way to understand the effectiveness of your strategy. Without monitoring these SEO analytics, you would not know whether or not your strategy is working. Keep reading to find out more on the power of measuring your web SEO analytics, and how it can easily boost and optimise your business.

Dec 01, 2020

How to grow your business with Facebook lead ads

Facebook ads have been around for a while, but Facebook lead ads are a relatively new addition to the social media platform. Did you know that over 90% of users accessed Facebook via a mobile device? Lead ads are a fantastic feature that truly take advantage of the platform’s many mobile users. Keep reading to find out more about Facebook lead ads, and how they can effortlessly help you boost and grow your business.

Oct 26, 2020

How to master calculating social media ROI

Calculating your social media is not just for the accountants and finance department. Knowing how much return you are getting from your activities is one of the most telling ways to understand your business. Keep reading to find out why you should be calculating and monitoring your social media ROI, and how you can do it with an easy formula. Are you ready to optimise and boost your business?

Oct 20, 2020

How to get backlinks: 3 effective methods

Backlinking is sometimes overlooked when it comes to SEO strategy. However, although it takes some time and effort, backlinking is still one of the best ways to gain organic traffic. It was recently confirmed that backlinking is still one of the main ranking factors that Google uses, making it a vital aspect in any SEO strategy. Keep reading to delve deeper into how to get backlinks, so you can optimise your client’s website and boost their position on the SERPs.

Sep 29, 2020

SEO reporting dashboard 101: All you need to know

Did you know that leads that are generated from SEO are eight times more likely to become paying customers than leads generated from traditional ad campaigns? The huge potential in SEO means that you should be prioritising it in your strategy and investing the resources to ensure that you’re doing the best you can in this area. But is there an easy way to monitor your SEO strategy? Well, SEO reporting dashboards are just the thing you need. Are you ready to grow your business? Keep reading to find out more about SEO reporting dashboards and why they can help boost businesses.

Sep 21, 2020

Guide: How to use Agency360 for agency rank tracking

Are you looking for an easy to navigate, all in one reporting platform? Well, Agency360 has been created especially for agencies and independent consultants to offer an easy and accessible way of managing analytics and insights. Our platform takes all the insights and analytics from different platforms such as Google Analytics, Facebook etc and brings them into one single location.

Sep 16, 2020

The ultimate guide on Facebook ad reporting

There’s currently over 80 million small companies using Facebook’s business tools, like ad reporting - are you one of them? If not, don’t worry. Check out our ultimate guide on Facebook ad reporting and find out more about why you should run Facebook ad reporting, and how you can easily create Facebook ad reports. Are you ready to boost your Facebook ad knowledge? Then keep reading!

Sep 09, 2020

Best practice for high-converting contact forms

Did you know that over 40% of companies have stated that their online forms are the best converters when it comes to lead generation? That’s pretty impressive, considering contact forms are often overlooked as a converter tool. If you want to utilise contact forms to increase your conversions, then keep reading to find out more about why contact forms should be used, how they can be optimised and factors to consider when it comes to their layout.

Sep 04, 2020

Local SEO tips - 5 strategies to increase local ranking

Did you know that in 2018, there was a 900% increase in mobile searches that included “___ near me”? Local SEO has become a part of an important strategy that can generate leads, traffic, and potential sales for businesses. Local SEO is just a small part of an overall SEO strategy, but it is an important part with huge potential. Check out our local SEO tips below and open your business to this massive opportunity.

Aug 24, 2020

3 strategies to get high-quality backlinks

Are you looking for backlink inspiration? Well, look no further! We’ve created a simple breakdown of all you need to know about backlinks. We discuss what makes a good backlink, why they are important, and 3 easy strategies to get backlinks to your website.  Keep reading and get ready to discover the power of backlinks and its relation to SEO.

Aug 17, 2020

Everything you need to know about creating marketing reports

Creating a marketing report doesn’t need to be complex and long winded. Instead of dreading your next reporting session, you can easily breeze through it while creating a fantastic result that is sure to impress. Check out our blog post on ways to effortlessly create more professional and accessible marketing reports.

Aug 11, 2020

What is a social media KPI ?

Do you want to know more about KPIs for social media? Well, keep reading to find out more and get KPI examples for social media. Starting off with the definition of a KPI. A KPI, or key performance indicator, is a type of measurement metric that can be used to measure a variety of variables. KPIs are a great way to measure the performance of a variable, for instance the number of blog posts published this month or the number of web visitors a month.

Aug 05, 2020

All you need to know about white label marketing

What exactly is white label marketing? Well, find out all you need to know about white label marketing and find out how it can benefit your firm’s processes and strategy. Read our post, offer your clients a better experience and easily boost your business.

Jul 26, 2020

Google Ads vs. Facebook Ads

The age-old battle of Google Ads vs. Facebook Ads. Which is better? Which gives more conversions? Which one should I be using? Well, find out all the answers to your questions when it comes to Google Ads vs. Facebook Ads in this post, and take your online marketing strategy to the next level.

Jul 01, 2020

6 Essential SEO metrics to track

In today’s world, where everyone owns a smartphone and has instant access to the internet, SEO is critical to the success of a business. HubSpot reports that nearly 50% of consumers report that they discover new items or products through Google, making SEO one of the most lucrative aspects of a marketing campaign. Luckily, tracking SEO metrics is not super complex and can be an effective way to boost your business and show you which areas can be improved. Read our 6 most important SEO metrics to measure, to effortlessly optimise your strategy and take full advantage of SEO.

Jun 30, 2020

How to create a social media report template

So, you’re acing all your social media channels, boosting your online presence, sharing engaging content, and interacting with your audience. Wouldn’t it be great if there was a way to show your client or boss that all your hard work is paying off? Well, this is where social media report templates come in. Easily showcase all your work by creating social media report templates. This gives your client a quick and easy way to track your progress and gain a quick overview of the social media strategy.

Jun 24, 2020

The ultimate guide to digital dashboards

Digital dashboards are the most accessible way to present data. Break down your digital dashboard by specific areas like email or marketing or get a quick overview of your current marketing efforts in the forms of simple charts and graphs.

Jun 09, 2020

Your complete guide on making UTM tracking work for you

Are you looking for a way to easily and effectively track your traffic? A way to simply gather insights from web traffic about the effectiveness of your campaigns? This is where UTM tracking comes into play. Tracking UTM codes in Google Analytics is a fantastic method to learn more about your ad campaign, mediums, and sources.

Jun 04, 2020

SEO ranking reports: 5 easy reports to help you understand your ranking

It’s been shown that over 70% of internet users do not look past the first page of search engine results. Unfortunately, for marketers, this makes our jobs that much harder. Appearing on the first page of results is a shared aim for many businesses, making it a competitive battlefield. More importantly, over 90% of online experiences start with a search engine, making it essential to both appear amongst the top ranks and to increase conversion rates.

May 26, 2020

A straightforward breakdown of attribution modelling

Given that 67% of consumers regularly use more than one channel to purchase goods, analysing the consumer’s journey seems to be a largely important area within online marketing. Attribution modelling is one of the most useful analytical tools that marketers can utilise to better understand their customers' experience and interaction with the brand.

May 18, 2020

Kickstart your business with automatic reporting

We all know too well just how time-consuming reporting is. Extracting specific data and pasting into a separate document, chart or table of results. Painstakingly checking individual entries to ensure accuracy and precision. Whether you have a humble portfolio of clients or a large, diverse collection, creating individual client reports requires a lot of effort and time.

May 13, 2020

The ultimate guide to creating customisable client reports

Creating a customised client report is a great way to offer your clients an extra service. Impress them with professional, tailored reports that give them in-depth insights, and that showcase all of your hard work. Check out some of our tips that will make your client reporting more effective and engaging below.

May 06, 2020

Why should you choose our all-in-one platform for your business?

Our mission at Agency360 is to give modern companies more and better marketing insights and more leads. That is exactly why we have developed our unique and easy-to-use platform. With Agency360, we have gathered various analytical tools such as Facebook Ads, Linked In, Google Analytics, and many more, and made them accessible by one, simple login.

May 05, 2020

How to get started with Agency360 – a step-by-step guide

Check out our quick step-by-step guide to get started with our all-in-one platform. Do you want to create professional and informative reports for your clients? Do you want to easily fetch data from analytical tools and showcase your hard work to your client?

Apr 27, 2020

Why you should split test Facebook Ads to create the very best campaign

Many different aspects contribute to a successful Facebook ad campaign. However, what makes it even more successful is if you understand the reasoning behind the success of the campaign. What made that specific campaign more profitable than the others you launched? Was it the eye-catching image, or maybe the funny text? Is there a way to make the ad even more effective?

Apr 16, 2020

9 effective ways to increase website traffic

Increasing your web traffic is a common goal for many businesses. After all, more traffic to your website gives more potential leads and more potential sales. Check out our easy ways to increase website traffic and help smash your business goals.